Interesting, the first Illumination’s “Lorax” trailer finally came out. You will probably find some visual similarities with “Horton hears a Who” as “Lorax” is also based on Dr Seuss’ illustrated books and Maurice Nobel’s interpretation in that 1972 short film.
Now “Lorax” seems to have a more lighted tone that the book and short film but it definitely looks much more serious than also Mac Guff produced “Despicable Me”. I hope it gets a good reception by the public. As noted by Sergio Pablos in that recent “Frame by Frame” interview, comedies are much safer to market and sell to investors and the wider audience.
Illumination is taking a gamble by adapting the long time seen controversial Lorax book to the screen, let’s see if the aura created by Despicable Me and soon coming Despicable Me 2 will help to propel “Lorax” and Mac Guff to the level of an other studio known to regularly take similar gambles, namely Pixar, and establishes Mac Guff as a new solid player in that feature animation top 5.
And here is the Maurice Noble’s art directed short film if you haven’t seen it yet.http://www.youtube.com/watch?v=i5jnJdnQPr8