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Septembre 2012 Box office grosses

Posted on September 23, 2012 Leave a Comment
Filed under Business of animation

Summer is gone, time for a Box office grosses update with a lot of surprises. I decided to add the domestic grosses as those numbers could be particularly useful to understand the trend.

at M $337, one of the surprises was the really low score made by Lorax despite a record opening week-end in the US that pretty much covered their budget. With a 3+ month gap between the US release and the rest of the world, I wouldn’t be surprised if piracy has had a significant impact but we should also remember that Dr Seuss’s books are completely unknown outside the USA. Some people also got put off by the fact the movie was peppered with several musical sequences.

I think Madagascar 2 is superior than Madagascar 3 but the sequel was extremely well received by the public this summer. Proof that animators are not the best judges to what will sell?

I was also surprised to see that Ice Age 4 still does very well with the public, especially on the foreign market. As a matter of fact, Ice Age 4 made more money than what Lorax and ….. Brave together.

Pixar’s Brave is still showing across the world (I saw it this afternoon one more time) but the movie is really far from the score achieved by Toy Story 3. At M $500, Brave has made slightly more than Toy Story 2 and a little bit less than Wall-E. Who would have thought?

Here is the latest chart and I am attaching a pdf file with the complete chart starting in 2008 with hyperlinks to the related Boxofficemojo pages.

Box office grosses Sept 2012

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