I might come back to this post and elaborate a bit in the next few days but I was reading some stats on Boxofficemojo.com the other day and started to think that we might be on our way to a down market in the Feature Animation industry.
Let me give you some figures:
Sony “Surf’s Up” – Domestic total $59million, Foreign $59m
Disney “Ratatouille” – Domestic total $205m, Foreign $272m
Dreamworks “Shrek” – Domestic total $321m, Foreign $793m
Clear winner Dreamworks!
Everytime I hear Brad Bird screaming “Story, story, story!” I believe he knows what he is talking about but without the heavy Disney marketing and the all time low dollar I am sure the movie would have tanked! Despite the critics unanimously calling Ratatouille, the best Pixar, I must admit that I got bored watching it and that s probably what the word of mouth was, boring. Just like me I think that people care more about entertainment than Story or how else do you explain Shrek3 results?
Surf’s UP… Has anyone seen the movie? okay the story was a bit predictable but I still found it very entertaining. Animation was great, rendering was great, character design was great so how do you explain the $120m? The penguins? People didn’t want to see an other penguin story? I don’t think so. “Surf’s UP”, according to Rotten Tomatoes is this week’s number one rental at $8 million.
If it wasn’t for Shrek endless success could we call this the end of Feature animation and the rise of the DVD market?